DETECTING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant threat to advertisers and publishers alike. Advertisers waste billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, companies have created sophisticated detection strategies. This art

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By utilizing conversion tracking, you gain invaluable data into which strategies are truly driving success. This knowledge empowers you to adjust your approach, focusing resources towards the tactics th